About the Course

Ready to start building a food truck empire? This course is taking you on an exhilarating ride through the ins and outs of launching and managing a successful food truck business.

Led by none other than Daniel Shemtob, founder of The Lime Truck - 2x winner of Food Network's "Great Food Truck Race" and voted #1 Food Truck in America!

This course is your ultimate roadmap to success in the booming food truck industry. To kick things off, we'll help you understand all the nuances involved in launching a food truck. From there we'll dive deep into the art of location scouting, branding, financial planning, and so much more to ensure you have the tools to succeed.

By the time you reach the end of this journey, you'll be armed with the skills to turn your food truck dream into a thriving and sustainable reality. Join us on the road to culinary greatness!


What to Expect

When we started crafting this course, we wanted to make sure you could hit the ground running with your own food truck venture. So, we’ve jam-packed it with practical advice, insider tips, and real-life case studies. This isn't just about theory; it's about equipping you with the tools you need to make smart decisions, from choosing your cuisine to nailing your branding and getting your permits in order. You'll come away not just inspired but fully prepared to tackle the challenges of the food truck business head-on. I've meticulously organized it to guide you step by step, ensuring you build a strong foundation before moving on to the more complex aspects of running a successful mobile eatery. Trust us, once you've completed the course, you'll feel confident, informed, and ready to roll out your dream on wheels.

Preview the Curriculum

  Introduction
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  Understanding the Market
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  Getting Ready to Launch
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  Menu & Kitchen Operations
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  Marketing & Branding
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  Finances & Expansion
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  Conclusion
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Let's Roll

Your Instructor

As the creative force behind the widely celebrated The Lime Truck, I have been navigating the vibrant and demanding world of food truck entrepreneurship for over a decade. My journey through the bustling streets and competitive food festivals has not only sharpened my culinary skills but also honed my business acumen, allowing me to transform a simple zest for flavor into a thriving movable feast that consistently delights and inspires a loyal following.

My passion for the food truck industry is matched only by my eagerness to share the wealth of knowledge I've accumulated with aspiring mobile restaurateurs. In "Food Truck Entrepreneurship 101: The Road to Success," I distill my real-world experiences into practical lessons that cover everything from crafting a unique brand identity to mastering the logistics of a mobile kitchen. My commitment to this course stems from a desire to empower the next generation of food truck owners to turn their culinary dreams into reality, fostering innovation and flavor on the streets that have become my second home.